The primary aim of the York Virtual and Augmented Reality Research Group at York St John University is to build frameworks for advanced collaboration, both within and outside its academic setting. The group proposes new avenues for exploration and application in this emerging field and is fully engaged with other related emerging technologies.

 

Through ongoing research, the group will analyse historical shifts in technology to help define current trends and predict new approaches for contemporary applications. It will explore the ways virtual and augmented reality might impact different sectors in the global market, and act as a catalyst to develop collaborative projects within the local, national, and international design community (as well as engaging partners in other more distinct fields).

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The aims of such partnerships and collaborations are to:

/ Further knowledge and promote future activity in this area

/ Exchange good practices in emerging fields

/ Explore research funding opportunities and income generation

/ Identify knowledge transfer partnerships ​​

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Both virtual reality (VR) and augmented reality (AR) can apply across many sectors from creative industries (games, graphics, film, television, literature), medical, education, construction, business, and more, depending on the cross-over and line of inquiry.